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MarTech  Custom
Research
If you can't find exactly what you're looking for among the 1000s of publications
in MarTech's database, a senior researcher will be happy to design a confidential
proposal tailored to your specific research requirements and business goals.
All communications between you and MarTech are held in the strictest confidence.
Many clients rely on us,
as an extension of their staff, to address their critical business inquiries,
implement their growth and diversification strategies, and optimize their performance
in the marketplace. Our industry specialists deliver focused answers in an efficient
and cost-effective manner, based on comprehensive interviews and primary research.
MarTech's integrated information service includes a full range of custom business
and market intelligence, research, advisory, and consulting services on a worldwide
basis:
Competitive Intelligence
/ Benchmarking
To remain ahead of the competition, clients depend on our expertise and investigative
skills to evaluate their competitors' research and development pipeline, new
product introductions, production capacity and utilization rates, expansion
plans, new technology, market share, partnerships, sales and distribution channels,
positioning, etc. In this capacity, our clients frequently use our service to
evaluate potential acquisition candidates and joint venture opportunities.
Customized Market / Industry
Research
Our multidisciplinary technological expertise makes MarTech the optimal vehicle
for assessing the competitive forces and market dynamics shaping your position
and performance in tomorrow's global market. Our reports are tailored to each
client's specifications, and typically evaluate the competitive situation among
key players, the regulatory environment, pricing and technology trends, distribution
issues, segmentation, current and future demand in value and volume, and growth
rates and trends.
Technology Partnering
Our clients often have a pipeline full of cutting-edge technologies, many of
which they cannot fully develop in-house. To fully leverage their technology
portfolios, our clients rely on MarTech to identify qualified partners interested
in licensing or co-developing specific applications. Alternatively, MarTech
also identifies technology suppliers for our clients, based on the client's
specific technological parameters.
Sourcing
In accordance with our client's specifications, we identify and evaluate suppliers
of products and services, collecting product literature, pricing, and samples.
Customer Identification
Prior to launching new products or entering new markets, clients rely on MarTech
to determine market potential; estimate the reception their product will receive;
determine the customers' needs in terms of specifications, labeling, samples,
marketing and technical support; and understand price sensitivity by application.
Meeting Coordination
Acting as a liaison between our clients and potential partners / customers,
MarTech identifies and evaluates potential candidates, confirms the appropriate
decision maker, determines their potential interest in our client's proposal,
arranges the meetings, assists in negotiations, etc. This enables our clients
to focus on the final negotiations, while keeping their ultimate business strategy
confidential.
Other Services
track industry / technical trends & developments
provide sales &
marketing assistance
identify & evaluate
partners / suppliers / distributors
evaluate threats &
identify potential business opportunities
analyze the commercial
& technical merit of various research programs & innovations
assist with product
development
design business &
marketing plans
study
feasibility
carry out benchmarking studies
perform due diligence
identify & consult industry experts
assess technology
develop & implement strategic plans
provide financial services
perform patent & literature surveys
survey customer satisfaction
lead focus groups
write technical literature
plan conferences & events
prepare in-depth company profiles
Leverage MarTech's decades
of industry experience in market research and business intelligence and our
extensive international network of high level contacts in the world's leading
corporations, academic and research centers, trade associations, government
and regulatory agencies, and financial institutions to make your profit and
growth objectives a reality. Request
a proposal now!
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